The Client
Founded by Idris Elba, the Akuna Group empowers Africa's growth through the creative sector value chain.
A word from Idris
“There is a vibrant, dynamic creative community in Africa that's too often overlooked. The Akuna Wallet empowers African storytellers to engage in the global creative economy, giving them the tools to succeed.”
Idris Elba
President, Akuna Group
The Challenge
Akuna needed a brand identity that could carry the weight of a globally recognized founder while standing firmly on its own — bold enough for a global audience, credible enough for the African creators and storytellers it serves.
The Solution
We built a visual identity system. Wordmark, colour palette, and typography that carries the energy of Africa’s creative economy into a confident, contemporary brand, giving Akuna a distinct voice across product and platform.